Cloud automation

Handle traffic peaks whether you're expecting them or not!

Many increases in web traffic can be predicted but many come out of the blue. Whatever causes visitors to your website to increase; your web hosting should be configured to handle it. Whether it's a tweet from Stephen Fry or the launch of your latest product, we can help you scale up your web hosting to handle it.

However your web site is hosted, we can configure it so your visitor capacity increases with your traffic. Crucially, we can also configure your web hosting so it decreases its capacity when your traffic is at lower levels, saving you money.

With traditional web hosting you pay for capacity whether you use it or not. You can see below that because of a lunchtime peak this website needs capacity to handle around 10,000 visitors even though traffic rarely peaks above 5,000. Indeed, the site is too sluggish and slow to respond at lunchtime so we really should increase the capacity!

This is why cloud hosting can be so advantageous. As your traffic increases, it quickly becomes cost effective to configure your web hosting to automatically scale its capacity up and down. Because you only pay for what you use, you can create new servers on demand and disregard them when you no longer need the extra capacity. For illustrative purposes, we'll assume each server can serve 2,500 visitors an hour. Each server costs £0.07 an hour, which is £1.68 per day. So without automatic scaling, we need 4 servers and we're spending £6.72 per day, which is £208.32 per month.

Let's view the same graph after the website has been configured to automatically scale its cloud hosting capacity.

Before we analyse the numbers, the first thing that stands out is that we've ended up with 5 servers instead of 4 during our lunchtime peak. This is because we've configured our automatic scaling to increase the number of servers when we're within 500 visits of our visitor limit. This extra capacity at lunchtime solved the problem of the sluggishness. Now, let's see if we've saved any money!

Hour Servers £ saving % saving
00:00 1 £0.21 75%
01:00 2 £0.14 50%
02:00 1 £0.21 75%
03:00 1 £0.14 75%
04:00 1 £0.21 75%
05:00 2 £0.14 50%
06:00 1 £0.21 75%
07:00 2 £0.14 50%
Hour Servers £ saving % saving
08:00 2 £0.14 50%
09:00 3 £0.07 25%
10:00 2 £0.14 50%
11:00 2 £0.14 50%
12:00 5 -£0.07 -25%
13:00 2 £0.14 50%
14:00 2 £0.14 50%
15:00 2 £0.14 50%
Hour Servers £ saving % saving
16:00 2 £0.14 50%
17:00 2 £0.14 50%
18:00 2 £0.14 50%
19:00 3 £0.07 25%
20:00 2 £0.14 50%
21:00 2 £0.14 50%
22:00 1 £0.21 75%
23:00 1 £0.21 75%

We can handle any traffic peaks and we've made significant savings of £3.43 a day or £106.33 a month!

We have experience with the Amazon, Rackspace, Digital Ocean and Brightbox clouds and can also help you modify your website to support cloud hosting if necessary.

We have significant experience with Chef (in fact we wrote the book on it) and use it along with other similar tools to automate your cloud infrastructure.

Want to handle lots of traffic and save money? Contact us!